News

Destination Canada has released their 2030 Tourism Strategy, working to keep Canada’s tourism sector ahead of a very competitive, rapidly-evolving game.

Congratulations to everyone who represented Manitoba at Rendez-vous Canada 2026 in Toronto! According to the Tourism Industry Association of Canada, there’s an expected $100M in future tourism business for Canada generated at this annual event!  Save the date for next year’s event in Calgary, April 28-May 1.

The Canadian Tourism Awards, presented by the Tourism Industry Association of Canada, recognize the best and brightest in the Canadian tourism industry. There are 11 award categories that celebrate innovation, culinary tourism, sustainability and more.

During National Tourism Week, Travel Manitoba and Winnipeg Economic Development and Tourism held the Fourth Annual Tourism Awards. Congratulations to all the winners, including TIAM Members:

The Manitoba Lodges & Outfitters Association are engaging members, stakeholders and the public about the proposal to designate the entire watershed as an Indigenous Protected and Conserved Area. The MLOA encourages you to read their statement, review the proposal, and provide informed feedback through EngageMB by June 2. 

Destination Canada’s Canadian Tourism Outlook 2026 – 2035, prepared with Tourism Economics, highlights that demand for Canada as a destination is accelerating. The sector is outperforming expectations. The opportunity ahead is bigger than ever. This Outlook gives industry, government and partners a shared, current view of where growth is heading and what it takes to capture it.…

Save the date for the Indigenous Tourism Manitoba Conference, September 22-23, 2026!

The Manitoba Chambers of Commerce in partnership with the Province of Manitoba are offering their members access to a free AI Readiness Assessment Tool to help them find the answers. The voice-led assessment evaluates your organization across 12 key AI capability pillars, providing personalized suggestions for you to roadmap AI adoption.

The 2027 International Indigenous Tourism Conference is coming back to Winnipeg next year! Attendees can look forward to engaging sessions, cultural experiences and more to strengthen the future of Indigenous tourism.

The JUNO Awards Festival will take place April 1-4 culminating with the awards gala to be held at the Canada Life Centre. The festival is expected to generate $17 million in economic impact for the city, an eightfold return on investment. 

Congratulations to Indigenous Tourism Manitoba, winners of the Provincial Association of the Year award at the International Indigenous Tourism Conference.  The award recognizes a Provincial or Territorial Association that has demonstrated excellence in all aspects of the Indigenous Tourism Association of Canada’s 4 Pillars, Leadership, Partnership, Development & Marketing to build a resilient Indigenous tourism…

If you attended last year’s TIAM AF, you would have learned more about the Field to Fork: SK MB Agritourism initiative. Destination Canada has released the project summary. 

Designed for tourism operators who have a solid business plan and established their capital requirements but may have limited experience seeking investment, debt financing, and/or grant funding. The Tourism Investor READI™ program offers the tools and knowledge to navigate the funding ecosystem effectively to help you acquire the capital to see your business thrive. Being…

The Province of Manitoba released the 2026-2027 fiscal year budget. The highlights that impact the tourism industry include: The Kinew government’s third budget, “Good Jobs, Lower Costs, Better Health Care,” that was delivered on March 24, 2026 leads with the economic development opportunity of building up Churchill and Manitoba’s north, and focuses strongly on improving health…

Big things are happening with Portage Regional Economic Development (PRED), with continued focus on investment attraction and local business support. They’ve finalized a socio-economic impact assessment and can now provide stats and answers to questions about workforce, housing and community impacts.

Recently, Tourism HR Canada held an event that highlighted key workforce issues and connected individuals from across the country with important resources.

The Manitoba Security Rebate Program, a provincial crime-prevention grant designed to help businesses offset the cost of security upgrades, equipment and eligible damage repairs, is now available. Businesses can receive up to $2,500 per location, with applications reviewed on a first-come, first-served basis with security purchases eligible retroactively to August 2024. 

Over 100 tourism leaders from across Canada signed a letter put forward by the Tourism Industry Association of Canada regarding the future of the International Convention Attraction Fund. The Budget 2025 did not renew the program that expires in March 2026. The $10 million annual investment delivers a 22-to-1 return and advances trade diversification and…