Destination Canada’s Canadian Tourism Outlook 2026 – 2035, prepared with Tourism Economics, highlights that demand for Canada as a destination is accelerating. The sector is outperforming expectations. The opportunity ahead is bigger than ever. This Outlook gives industry, government and partners a shared, current view of where growth is heading and what it takes to capture it.
Here are the highlights:
- Canada’s tourism sector set for banner 2026, boosting the economy with $140.9-billion in projected spending, up 6% from 2025.
- Report forecasts that by 2035 tourism will contribute 9-10% of Canada’s $300 billion trade diversification goal.
- Tourism revenue is projected to reach $216.3 billion by 2035, up 67% from 2024 levels.
- Over the coming decade, revenue from US and other international visitors is forecasted to grow at 7.7% annually.
- Canada’s #1 global reputation ranking presents a competitive advantage at the ideal time