The Tourism Industry Association of Canada (TIAC) recently launched the READI™ program.
The READI™ program is designed to support the growth and resilience of Canada’s tourism industry. It provides tools, resources, and support to tourism operators and stakeholders to help them navigate the challenges and opportunities in a post-pandemic landscape.
READI™ (Reach, Engage, Activate, Develop, Inform) covers a broad spectrum of categories and topics relevant to the tourism industry.